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The site namiquipa.com.mx has the following on the homepage, "Carrera de colores UTB 2018 - 15042018." I noticed that the website also said " Novena Fecha de la Asociación Mexicana de Carrera de Barriles." They also stated " Desfile del 20 de Noviembre. Namiquipa Emprendedor es el primer directorio empresarial digital e impreso del municipio que comprende parte del noroeste del estado de Chihuahua." The meta header had Namiquipa as the first keyword. This keyword was followed by Chihuahua, Mexico, and El Molino which isn't as important as Namiquipa. The other words the site used was El terrero. Soto Maynez is also included but might not be seen by search parsers.